LDR Interactive Technologies

Cincinnati Website Design Services

Recent Blogs

Welcome to the LDRit Blog. Our staff would like to share tips, ideas, and real world examples from our experiences. We hope you find this information useful. These posts are also available through the LDRit Newsletter. Just enter your name and email addresss in the form to the right or visit our subscription page recieve our newsletter and never miss a post! Every LDRit Newsletter includes an unsubscribe link if you change your mind later.

Everyone wants to hire the expert; We absorb their advice like a sponge. We watch experts build and design on HGTV and other channels. Yet I hear small business owners say NO - I am NOT telling my clients how I do things. Guess what -- people that want to do things themselves are NOT going to buy from you anyway.

So Why Bother?

research onlinePeople Research. People want to know that they made a smart choice by hiring you. So give your customers the reassurance they want. Talk about the how and why in your selections. When is Product A the better choice? What are the risks of Option C? People are in general very savvy. They research, compare, study options... and judge if you, the small business owner, are the expert they are needing, or just another company.

Be their valuable resource.

  • Stay on top of business trends and communicate to your audience.
  • Offer insights into your methods and philosophy.
  • Focus on your industry, and communicate with blogs to your ideal customer.

Websites with expert advice perform so much better than simple websites that only list services or products. How well do you know your industry? Your business success challenge is to convince them that you are knowledgeable. Well researched information demonstrates that you are worthy of getting their opportunity.

So give away the store? Yes. It is to your advantage to have people read your website, even if they choose not to hire your business services. Google ranks websites (in part) on the time spent on a website. Researching your products and services online (by non-buyers) will increase your ranking, thus making your website easier to find online. Therefore causing a win-win situation!

Your Expert Advice Blog:

expert blog adviceWrite a blog every week! Pick a subject and tell some great advice. Pick a recent event and tell your story. Did you rescue a client from a bad situation? Write a blog about that! Yes, getting started with blogs can be a bit challenging. But this is a job where no experience is necessary. Creating great content takes practice. Start today knowing that your content will improve as your audience does, in time.

Every blog post you write and publish helps grow your business. Blogs build brand awareness and promote your expertise, products and services. 60% of businesses who blog acquire more customers, according to a HubSpot survey. In just a short time - your website will stand out as your business savvy, self confidence and blogs improve. Trust me, you will become a better writer, and a better speaker.

What makes a Good Blog?

  1. Come up with a theme, and a name for your blog. Write your bullet list, what's your blog going to discuss? If you were looking to give a speech you would prepare an outlineright? Do so here too. This is your discussion, be true to your voice.
  2. A blog keeps your business focused on your content marketing strategy. Create a schedule and stick to it to deliver informative purposeful content. A study by Hubspot showed that consistent blogging actually leads to higher subscriber growth rates. Over a two-month span, businesses that published blog entries more than once a week added subscribers over twice as fast as those companies that added content once a month.
  3. Determine who is your ideal customer. Understand your audience, and write to them! (The rest can listen in.) Understanding them may take research, but it is worth it.
  4. Explain the what and the why. Give away the store with great knowledge that will make your ideal customer want to come back for more.
  5. Promote your blog all over the Internet. Add your great blog to your website. Then distribute the blog on an emailed newsletter. Also post to Facebook, Twitter, Google Plus, and LinkedIn! Get the word out.
  6. Close with an amazing call-to-action. With blogs this often means register their email online for newsletter feeds. Invite them to follow you on social media platforms. People are more likely to recommend companies they follow on spocial media. The CTA could also be inviting the audience to receive something free! Other options include requests to register for a class, buy a book, or take advantage of a coupon.

My Call To Action?

My personal blogs are about what I know best! Getting businesses found online.

call to actionI write to small businesses that are ready to take that next step from starting to growing... Writing a blog today, about writing a blog, was a special request from a follower on Facebook. (Hi John!) Many of the LDR Interactive custom websites include page after page of content that I have either written or rewritten for SEO benefit. I gave away the store. Then I told you why. Then I told you how.

Bottom line... Great blog content drives traffic. LDR Interactive has website clients in 31 states. Learn more about how we do this by becoming a blog fan of ours! Of course I read all comments, and even answer them! Thank you for reading this blog! 

Read more blogs here today:
https://www.ldrit.com/about/recent-blogs

Better yet, Subscribe Online right now!

Your SEO Friend,
Beverly Richards
LDR Interactive Technologies
www.LDRit.com

Shopping for something online? Surprised about all the competition? 

It doesn't take a shopper long to decide which company to drop from the selection pool. In a matter of seconds they click the X button and keep searching. 

online shopperSo What Makes Your Website Stand Out? 

If the perfect answer was the header is blue, and the pictures are 400 pixels wide, we would all be following that recipe. The answer is far more complicated. A quality website is useful, simple to navigate, fast to load, and attractive. 

  • First Impressions Matter - Update your company logo, and use it everywhere. Add to your email, your social media, your printed marketing. 
  • Website Audience - Define your audience, your ideal customer, and talk to them. Everyone else can "listen in" and shop at your store, too! 
  • Identify the keywords and phrases your ideal customer would use to find you. Add keywords to website article titles, and discuss in your articles. 
  • Organization - A well organized website with plenty of pictures and graphics keep visual interest, and increase time on site. The right picture can tell the story, and express a mood of joy or concern - or hunger. 
  • Now update your website for your ideal customer.  Your website designer can help you modern elements that say I am in business to serve You, Mr Ideal Customer. We'll choose what style, what colors, and fonts that work best for you. Will your ideal customer enjoy browsing and shopping on your website? 
  • Mobile Mobile Mobile. Everyone expects to research and shop on their tablets and smart phones these days. Face it - You Do Too! 

So, does your website connect with your ideal customer? If not, it's way past time to update your website.  

Your website is your company's resume. Make it stand out! LDR Interactive can help your business become more visible, more profitable, by establing a game plan that speaks to your ideal customer. Read more about Getting a Website That Works on the LDR Interactive website. 

Target Your Local Shopper:

Google Surveys report that on average, 75% of local mobile searches result in a local store visit within the same day.  28% of those local shoppers purchased!

shop local storeTo effectively gain the local mobile search shopper, your website needs to be mobile friendly and your Google Tools settings need to invite them to Shop Local. 

  • Mobile Friendly Websites are a must.
  • Are your best products displayed well on the website?
  • Do you offer in-store online shopping?
  • It's time to help your shopper research online and shop at your local store. 

As a Local Small Business Owner - You will appreciate the Google Mobile Device Tools available for Local Search:

Smartphones for Researching Consumer Purchasing Decisions

Recent reports confirm that more than 80% of shoppers read online reviews or research products online before purchasing the same item in a brick and mortar (retail) store. Online Researching has grown to become a critical customer segment for brick-and-mortar retailers to embrace...Smartphones aid consumers by providing them an online showroom.

Customers also search for products online while IN YOUR STORE! 

shopping online smartphoneAre your best products displayed well on the website? Do you offer in-store online shopping?

Smart Mobile Applications Are Designed to Bring your Smartphone Shoppers to your brick and mortar stores, to find products such as:

  • Appliances
  • Men's Clothing
  • Automobiles
  • Furniture & Mattresses
  • Electronics
  • Toys and Games

How To Make Sure Researchers become Shoppers:

As more and more Brick and Mortar shoppers become ROBOs - "Research Online, Buy Offline" shoppers, help make their experience wonderful!

  • Check that your website provides easy to navigate E-Commerce solutions with detailed product descriptions.
  • Does your online store include cross selling, featured and clearance products?
  • Encourage your happy customers to provide online reviews.
  • Offer In-Store Rewards or Exclusive Offers on your website to capture their foot traffic. 
  • Have your business listed on quality SEM / Search Engine Marketing tools such as Online Directory Listings.
  • Brag about coupons, features and successes on social media channels. 
  • We'll get you FOUND on Google My Business for so shoppers find your store on their phone's MAP.

Upgrading the ROBO Experience:

We frequently hear the question: How often should I update my website? 

blog writingWe recommend that every six months business owners do a thorough website review and "SEO Audit".

  • Check for relevancy of keywords and overall content.
  • Check for broken links.
  • Check how your website ranks compared to competition. 

For a more complex SEO Audit along with software upgrades it is a good investment to contact your website developer. SEO Managers have the tools to analyze and understand the specific requirements that Google is expecting from a quality, high ranking website. 

On Page Content (Title Tags and Meta Descriptions) should be checked and updated routinely:

Website management

Web Services

Websites that are continually updated get found! Why? Because the new website content gives Google something new to crawl. Let LDRit get your website found! 
 

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Facebook marketing

Local SSM Marketing

Most Social Media Marketing professionals believe that 70% of your content should provide your fans with something that is valuable to your audience.
 

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VOIP telephone Communications

Communications

Save Money with a Unified business phone system - Choose the LDRit VOIP Telephone System. Just a few quick questions - and we can email a formal quote to you!
 

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